Mixing us ‘old media’ types with new media can get ugly …

By JIM BROOKS
Nelson County Gazette

Saturday, Dec. 18, 2010 – I’m re-creating this post after losing the entire blog (thanks to an errant mouse click — damn you user inteface!), so bear with me if you’re seen this.

This video is an interesting look at how new and old media types might mix in the workplace … it’s a pretty funny send-up for someone who has a foot in both worlds like I do. And of course, it isn’t entirely accurate in its depiction of the print newspaper business.

It’s not far off the mark in how clueless some newspaper people have been in the past about the Web. I hope print journalists and their corporate wigs have come around, though there’s reason to believe that the last hold-outs are probably in corporate offices of some newspaper chains.

In his final Editor & Publisher column, Steve Outing pointed out how too many corporate folks in old media companies still didn’t “get it” when it comes to new media and the Internet. I would argue that the lower you go in the corporate ladder — the closer you get to the true newspaper journalists — the greater the media savvy. But I digress.

Below is this send-up, crafted by the folks at TheLandline. To this “old print guy” its pretty funny stuff.

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Mixing us ‘old media’ types with new media can get ugly …
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